PR and Digital

In the last couple of years, I’ve noticed an increasing tension between PR and Digital teams. I see this as part of the natural progression of the digitization of the media space, as evidenced by the brutal demise of traditional media outlets, especially the broadsheets. The PR team used to function as the intermediary between…

Social Media Framework

Social media marketing is usually viewed as a tactic to drive traffic to a corporate website, but in my experience, its much, much more than that. It is about building a community of people that are passionate about your brand, and who will actively participate in the conversation about that brand, thus helping to form the…

Digital Marketing vs Digital

I’ve been in a couple of discussions recently that have made it clear that we need to differentiate between digital and digital marketing. According to Wikipedia, Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands…