Joining AWS

So after three years at Fuji Xerox, it was time for a change. I started looking around (quite passively, I might add), and found an amazing opportunity at Amazon Web Services. Amazon is one of the five companies I would not say no to (the others being Microsoft, Facebook, Google and Apple).  The role was more…

Social Media Framework

Social media marketing is usually viewed as a tactic to drive traffic to a corporate website, but in my experience, its much, much more than that. It is about building a community of people that are passionate about your brand, and who will actively participate in the conversation about that brand, thus helping to form the…