Nazeem.Me

A blog about technology, football and all the other random stuff in my life

Latest Posts

  • Simplify with These Digital Tools

    If you’ve been doing marketing in the technology industry for a while, one truth becomes evident over time: Productivity is an over-used word. It’s become a catch-phrase for lazy marketers to help them convince their B2B audiences that their “product” is the ONE that will make their customers x% more efficient than their competitors.

    It’s something I’m also guilty of in my own role – too many times, I’ve used “productivity” as a way to get management to approve a campaign because it easy for them to understand the message. But for our customers, who are just people like you and I, does that message really resonate? I bet it doesn’t.

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  • Gadget Review: Asus RT-AC5300 Router

    I just re contracted my home broadband to a 1Gbps plan, and felt I wasn’t getting all the features I wanted out of my existing router.

    My primary concern was that I could not run OpenVPN on the router directly, and had to do it on a client by client basis. With the ongoing issues with OpenVPN, Windows 10 and IPV6, I prefer to have the client sit on the router instead, so that my entire home network is protected behind the VPN.

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  • PR and Digital

    In the last couple of years, I’ve noticed an increasing tension between PR and Digital teams. I see this as part of the natural progression of the digitization of the media space, as evidenced by the brutal demise of traditional media outlets, especially the broadsheets.

    The PR team used to function as the intermediary between the brand and the media, but the shift to digital has seen  those boundaries become blurred. Where they used to be able to craft the message, now they are having to give up that power as consumers co-create the “narrative” with the brand, as represented by the digital team.

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