Tag: career
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And so it starts
It’s been six weeks since I started my new job, and not everything has gone according to plan. Data seems to be a challenge to gather, as so much of it sits in silos. But one thing I’m appreciative of is the desire of the business to move forward with transforming itself at a time when most other businesses are retreating into their shells.
Unsurprisingly, education appears to be the Number One thing I spend my day doing. Getting the organization to understand that digital is not just a channel, but an entire business model is going to take time. The pandemic this year has shown that we need to open up this new ways of doing business, as the old ways won’t survive in a time of lock-down or circuit breakers.
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60-90 Days: How to Ramp Up in A New Digital Marketing Role
Objective: a) Analyse CX gaps and propose solutions. B) Build/include in roadmap as that it can be addressed in the long term. c) Create solution MVP/ validate and scale (>90day)
Outcome: Identify current / future state use cases and develop roadmap v1
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30-60 Days: How to Ramp Up in A New Digital Marketing Role
Objective: a) Understand customer needs b) Identify gaps and short-term corrections leveraging data from S1 c) Define and develop high impact programs (repeatable and scalable) that will address customer needs
Outcome: Customer user journey map and end-to-end engagement plan across all channels
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First 30 Days: How to Ramp Up in A New Digital Marketing Role
Happy Friday, dear readers! Today, I’m going to be outlining what I do when I start a new role. The process is basically similar for most general marketing roles, though YMMV if you’re in a more specialized sector, such as media planning or SEO. This is what has worked for me well in the past, and its how I intend to start my next role.
The plan is comprised of 3 steps:
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So about that…
Well, that’s one promise I didn’t keep. How did 3 years just go by? I quit my job, joined another company, and quit THAT job after a year and a half. Its been 9 months since I left full-time employment – that went by is a flash!
So what have I been up to? Power-lifting 1000 pounds (453KG) between the squat, deadlift and bench-press. Working on my Marketo, SFDC and Google Analytics certifications. Reading exactly 29 fantasy fiction books. Oh, and applying for more than 400 jobs.