Tag: martech
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My Perspective on Digital Marketing and AI
Your stack isn’t short of AI. It’s short of tools that talk to each other.
Count the tools your Digital Marketing team opened this week. An SEO tool. A social listening platform. Two analytics platforms, because someone (me) standardised twice. A CMS. A design tool. A DAM. A translation service. A social publishing tool. A survey platform nobody’s looked at since the last wave closed.