Tag: seo
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You Cannot Audit a Migration From the Destination
A December migration silently dropped six published posts. The audit I ran eight months later couldn’t see it, because an audit only examines what arrived.
In August I ran a full audit of this blog. It was thorough in the way audits are thorough. It probed 87 URLs, checked every outbound link, read the database, and produced a list of real problems:
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Fundamental Digital Marketing Training
COVID-19 has left me with alot of free time on my hands, and apart from reading, I have been spending my down-time working on sharpening up my digital marketing skills. There are a heap of tools, systems and platforms out there, and it can get a little daunting. In this post, I’ll share the ones that I think are fundamental for any digital marketer in 2020.
SEO – My tool of choice is Moz, who I’ve been following for a decade and a half. I love the way they’ve grown from a blog talking about SEO tactics to an entire self-contained solution. The training syllabus covers everything from the very basic fundamentals all the way to using Moz Pro. I was fortunate to be able to sign up for a bunch of the courses for free as they generously allowed all new users to register for free during the COVID-19 lock down.