Nazeem.Me

A blog about technology, football and all the other random stuff in my life

Category: Marketing

Digital marketing strategy, frameworks, and the odd book review.

  • First 30 Days: How to Ramp Up in A New Digital Marketing Role

    Happy Friday, dear readers! Today, I’m going to be outlining what I do when I start a new role. The process is basically similar for most general marketing roles, though YMMV if you’re in a more specialized sector, such as media planning or SEO. This is what has worked for me well in the past, and its how I intend to start my next role.

    The plan is comprised of 3 steps:

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  • Fundamental Digital Marketing Training

    COVID-19 has left me with alot of free time on my hands, and apart from reading, I have been spending my down-time working on sharpening up my digital marketing skills. There are a heap of tools, systems and platforms out there, and it can get a little daunting. In this post, I’ll share the ones that I think are fundamental for any digital marketer in 2020.

    SEO – My tool of choice is Moz, who I’ve been following for a decade and a half. I love the way they’ve grown from a blog talking about SEO tactics to an entire self-contained solution. The training syllabus covers everything from the very basic fundamentals all the way to using Moz Pro. I was fortunate to be able to sign up for a bunch of the courses for free as they generously allowed all new users to register for free during the COVID-19 lock down.

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  • Simplify with These Digital Tools

    If you’ve been doing marketing in the technology industry for a while, one truth becomes evident over time: Productivity is an over-used word. It’s become a catch-phrase for lazy marketers to help them convince their B2B audiences that their “product” is the ONE that will make their customers x% more efficient than their competitors.

    It’s something I’m also guilty of in my own role – too many times, I’ve used “productivity” as a way to get management to approve a campaign because it easy for them to understand the message. But for our customers, who are just people like you and I, does that message really resonate? I bet it doesn’t.

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  • PR and Digital

    In the last couple of years, I’ve noticed an increasing tension between PR and Digital teams. I see this as part of the natural progression of the digitization of the media space, as evidenced by the brutal demise of traditional media outlets, especially the broadsheets.

    The PR team used to function as the intermediary between the brand and the media, but the shift to digital has seen  those boundaries become blurred. Where they used to be able to craft the message, now they are having to give up that power as consumers co-create the “narrative” with the brand, as represented by the digital team.

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  • Social Media Framework

    Social media marketing is usually viewed as a tactic to drive traffic to a corporate website, but in my experience, its much, much more than that. It is about building a community of people that are passionate about your brand, and who will actively participate in the conversation about that brand, thus helping to form the “narrative” (in PR speak) about the product and services being discussed. If you’re lucky, you’ll even identify a few ‘ambassadors’ or ‘influencers’.

    These individuals will will be your most vocal supporters and will speak up to defend the brand in times of crisis.  They will also help address concerns from fellow community members on a daily basis. If your brand can get to this stage, where the community is talking about you consistently, and are helping each other without your input, then that’s the clearest sign that your social media plan has succeeded.

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