Category: Marketing
Digital marketing strategy, frameworks, and the odd book review.
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Digital Marketing vs Digital
I’ve been in a couple of discussions recently that have made it clear that we need to differentiate between digital and digital marketing.
According to Wikipedia,
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Book Review: Digital Adaptation by Paul Boag
I read this book over the weekend, and it’s reassuring that I’m not the first (or the last) person to suffer the pain of attempting to explain the importance of Digital to senior management. It is almost alarmingly coincidental that the first paragraph in the book (describing his turmoil in his first job) is exactly how I am feeling after weeks spent trying to push through my own plans:
It was also interesting to read about his methodology for creating a strategy for digital. In the past (and even very recently), I’ve approached it from a marketing perspective.
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