Nazeem.Me

A blog about technology, football and all the other random stuff in my life

Latest Posts

  • Social Media Framework

    Social media marketing is usually viewed as a tactic to drive traffic to a corporate website, but in my experience, its much, much more than that. It is about building a community of people that are passionate about your brand, and who will actively participate in the conversation about that brand, thus helping to form the “narrative” (in PR speak) about the product and services being discussed. If you’re lucky, you’ll even identify a few ‘ambassadors’ or ‘influencers’.

    These individuals will will be your most vocal supporters and will speak up to defend the brand in times of crisis.  They will also help address concerns from fellow community members on a daily basis. If your brand can get to this stage, where the community is talking about you consistently, and are helping each other without your input, then that’s the clearest sign that your social media plan has succeeded.

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  • Digital Marketing vs Digital

    I’ve been in a couple of discussions recently that have made it clear that we need to differentiate between digital and digital marketing.

    According to Wikipedia,

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  • Book Review: Digital Adaptation by Paul Boag

    I read this book over the weekend, and it’s reassuring that I’m not the first (or the last) person to suffer the pain of attempting to explain the importance of Digital to senior management.  It is almost alarmingly coincidental that the first paragraph in the book (describing his turmoil in his first job) is exactly how I am feeling after weeks spent trying to push through my own plans:

    It was also interesting to read about his methodology for creating a strategy for digital. In the past (and even very recently), I’ve approached it from a marketing perspective.

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