Latest Posts
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60-90 Days: How to Ramp Up in A New Digital Marketing Role
Objective: a) Analyse CX gaps and propose solutions. B) Build/include in roadmap as that it can be addressed in the long term. c) Create solution MVP/ validate and scale (>90day)
Outcome: Identify current / future state use cases and develop roadmap v1
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30-60 Days: How to Ramp Up in A New Digital Marketing Role
Objective: a) Understand customer needs b) Identify gaps and short-term corrections leveraging data from S1 c) Define and develop high impact programs (repeatable and scalable) that will address customer needs
Outcome: Customer user journey map and end-to-end engagement plan across all channels
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First 30 Days: How to Ramp Up in A New Digital Marketing Role
Happy Friday, dear readers! Today, I’m going to be outlining what I do when I start a new role. The process is basically similar for most general marketing roles, though YMMV if you’re in a more specialized sector, such as media planning or SEO. This is what has worked for me well in the past, and its how I intend to start my next role.
The plan is comprised of 3 steps:
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Fundamental Digital Marketing Training
COVID-19 has left me with alot of free time on my hands, and apart from reading, I have been spending my down-time working on sharpening up my digital marketing skills. There are a heap of tools, systems and platforms out there, and it can get a little daunting. In this post, I’ll share the ones that I think are fundamental for any digital marketer in 2020.
SEO – My tool of choice is Moz, who I’ve been following for a decade and a half. I love the way they’ve grown from a blog talking about SEO tactics to an entire self-contained solution. The training syllabus covers everything from the very basic fundamentals all the way to using Moz Pro. I was fortunate to be able to sign up for a bunch of the courses for free as they generously allowed all new users to register for free during the COVID-19 lock down.
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GE2020 Election Results, The Workers Party makes gains in Singapore’s parliament
As expected by anyone and everyone, the PAP returned to power by winning a majority for the 14th straight general elections. Not just a majority, but a supermajority, where they control two thirds of the MP seats, and can unilaterally change the constitution. What would be unheard of in a liberal democracy is just par for the course here.
What was surprising for this election was the loss of another GRC to the WP, as well as a big swing in the votes that went for the opposition parties. 61.2% of all votes went to the PAP, which was a big fall from the 69.9% vote share in GE2015. The gamble of having an election during a pandemic – and the belief that voters would run back to the safety of the PAP – backfired on the PAP. This ended up being the 2nd worst elections results for the PAP in history.
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