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Technology

Asus VG259QM High Refresh Rate Gaming Monitor Review

The update bug got me. It got me good. With the recent releases of the latest generation graphics cards from Nvidia (the RTX 3000 series) and AMD (the RX 6000 series), I’ve been itching to upgrade my gaming setup. I know that it’s more a want than a need, but when has my addiction to the latest tech ever needed any justification?

For reference, my current rig was built in 2019, and isn’t too bad:

ComponentMain Rig
MoboGigabyte Z390 Aorus Elite
CPUi7 9700K
RAMCorsair Vengeance RGB Pro 3000 CL15 32GB
SSDSamsung 970 250Gb Evo Plus
GPUZOTAC GeForce GTX 2070 Mini OC
CaseCorsair 900D
OSWindows 10 Pro
CoolingCorsair h115i Platinum
PSUCorsair Hxi 850w Platinum
Monitor3 x Dell U2414H
Specs of my main PC/ gaming rig

The one component that I obviously need to upgrade to take advantage of my current GPU and any future (i.e. coming very soon) upgrade would be my monitors. The U2414H’s are about 5 years old, and though they are still as sharp as the day I got them, they are missing some key new features that I’ve been dying to try out.

Where I do what I do. Cat for scale.

The big one is obviously adaptive sync, which comes in 2 flavours: Nvidia’s G-Sync or AMD’s Freesync. This feature allows the frame or refresh rate of the monitor to scale up or down depending on what the GPU is capable of delivering. This benefits gamers by eliminating tearing, stuttering and judder during gameplay. I’ve seen a few demos of 144Hz displays and games in shops, and I’ve always been blown away by how smooth the games feel. I want that feeling when I’m sitting down for a sesh at home too. Unfortunately, my current monitors are only capable of going up to 60Hz.

That’s where this bad boy comes is:

Asus TUF VG259QM

While maintaining the same profile and size of my current monitors, this little fella, the Asus VG259QM, can boost up to 280Hz! That > 4 times what my current monitors can do. Its also got some other modern features like Extreme Low Motion Blur (ELMB) backlight strobing, which claims to improve the sharpness of the image further. Also important for me was the fact that this was an IPS monitor, which I have always found to be the best for colour reproduction. Every monitor I have is an IPS monitor, and this one would be no different!

Features of the VG259QM

You may be wondering why I didn’t go for a larger size and bigger resolution. The main use case for my PC is for work and productivity, and for that, nothing beats multiple monitors. I find 4K monitors to be too big for a desktop, and the size of 27 inch/1440p monitors means I can only fit 2 of them on my desk. Add on the fact that I’ll need a top-of-the-line GPU (RTX 3090 or RX 6900) to drive them to even 60Hz, it just does not make sense for me.

One area where this monitor lacks is probably HDR. Its HDR 400 certified, but that is a pretty low bar. My 3 year old 65″ LG Oled B6 TV is so much brighter, but then it also costs me the equivalent of a couple of body parts. For a 80% productivity / 20% gaming use case the VG259QM should do just fine.

The first game I loaded up was Shadow of the Tomb Raider, and put everything on Highest/Ultra preset settings. When I ran the benchmark, the FPS was usually in the 100-140fps range. During actual gameplay, it went from a high of 120 fps all the way down to 65 in some high intensity scenes. This was with ray tracing and DLSS enabled. The visuals were epic!

Shadow of the Tomb Raider Benchmark
Shadow of the Tomb Raider Benchmark 2

Hopefully I’ll have more time this weekend to really push my rig with more demanding games (Crysis remastered – I’m looking at you). I’ll also probably run it through the benchmark suite just for kicks. Overall, I’m happy with my purchase as I don’t have to drastically overhaul my workstation – it took me all of 10 minutes to dismount my old monitor from my Vesa stand and mount this new monitor up. Plugged in the power cable (which comes with a tiny little power brick) and the included Displayport cable (which is the only option if you want to enable G-Sync compatibility), and I was in the zone in no time.

In summary, if you’re intending on getting one of the next gen GPU’s from Nvidia or AMD, make sure to pair it with the right monitor. My preference is for a good quality (IPS) 1080p monitor with a high frame rate. If you want something a little larger, Asus also has the 27 inch VG279QM, which maintains to 1080p ration. Or, if you want to really splurge, get one of those Nvidia BFG (I really thought the F stood for F^&$%&!) monitors that have 4K panels that go up to 360Hz. Good luck finding the graphics power to drive those and commiserations to your wallet!

Edit: Managed to play CS:GO at a constant 240 fps. It didn’t make me any better or worse than before, and I died as often as I’ve always done, but at least I’m doing it in high FPS!

Categories
Digital Strategy Technology

And so it starts

It’s been six weeks since I started my new job, and not everything has gone according to plan. Data seems to be a challenge to gather, as so much of it sits in silos. But one thing I’m appreciative of is the desire of the business to move forward with transforming itself at a time when most other businesses are retreating into their shells.

Unsurprisingly, education appears to be the Number One thing I spend my day doing. Getting the organization to understand that digital is not just a channel, but an entire business model is going to take time. The pandemic this year has shown that we need to open up this new ways of doing business, as the old ways won’t survive in a time of lock-down or circuit breakers.

From acquisition to conversion to retention, all these business life-cycle phases need to have digital equivalents so that people have the option to continue doing business whit you even though they can’t physically interact with you. That is the ultimate business continuity strategy, and it’s unbelievable that its taken a global pandemic to make that obvious to everyone and their grandmother!

Its no surprise that the stocks that have soared this year are the one’s that are digital native businesses. Netflix, Amazon and Zoom have seen their share prices rise like crazy, while those with physical assets like airlines, hotels and cruises are barely clinging onto survival in this most horrendous of years. It’s at times like these that we need to adapt and change they way we do things.

I for one welcome the change away from the globalised model of the late 20th century, where American hegemony was a given, and we were all passive consumers of content and materials from the west. There’s been a push to go local (no, I’m not talking about the MAGA sickos), to adopt more sustainable practices that benefit people and communities. My recent stint of unemployment has given me a different perspective too, and money isn’t the most important this anymore (though I’m still striving for FIRE in the next 15years).

With that, I’m signing off to go swimming with my family. You take care of yourselves, dear reader, and wear a damn mask!

Berlin gives middle finger to anti-maskers in tourism agency ad
Berlin gives middle finger to anti-maskers in tourism agency ad https://www.theguardian.com/world/2020/oct/14/berlin-gives-middle-finger-to-anti-maskers-in-tourism-agency-ad
Categories
Uncategorized

60-90 Days: How to Ramp Up in A New Digital Marketing Role

Objective: a) Analyse CX gaps and propose solutions. B) Build/include in roadmap as that it can be addressed in the long term. c) Create solution MVP/ validate and scale (>90day)

  1. What use cases can we envision that are lacking from our CX (now and in the future)?
  2. Conduct a gap analysis of desired state vis a vis current state
  3. Develop a marketing transformation roadmap to bring us forward & build the business case by extrapolation for future growth
  4. Get senior leadership buy-in, create implementation plan and start executing
  5. Launch as pilot for data validation (incremental delivery and clustered sequencing)
  6. Deploy the re-engineered process, renewed/new capabilities, restructured org, redefined roles and re-architected systems

Outcome: Identify current / future state use cases and develop roadmap v1